Friday, August 17, 2012

Behind The Scenes At The Olympics


The Kenya Olympic squad arrived home with 2 Gold, 4 Silver and 5 Bronze medals, landing on position 28 behind South Africa and Ethiopia as far as African countries are concerned. This was a disappointing performance considering the high expectations that Kenyans had on the team. It was unlike the performance in Beijing, China, where Kenya had a sum of 6 Gold, 4 Silver and 4 Bronze medals, a record performance for the Olympic team. Interestingly, the Kenyan squad lost the Gold medal to Mo Farah of the UK (10,000m), Tawfiq Makhloufi of Algeria (1,500m) and Stephen Kiprotich of Uganda (Marathon) who trained in Iten in the Rift Valley region.

The London 2012 Olympics was one of the most spectacular global events in the year 2012 with a lot going on behind the scenes. The event turned out to be test bed for some of the most ICT endeavours by various vendors. Construction in preparation for the event involved considerable redevelopment, with the main focus on the Olympic Park which stood on 490 acre piece of land. Preparation for the event is said to have cost about £9.3 billion, the bulk of it, £5.3 billion, going to building venues and infrastructure. The organizers estimated that 8 million spectators would attend the Olympic Games, while 1.5 million would attend the Paralympic Games. This provided a platform for technology companies to show case their latest inventions.

Starting from the swimming pools, sensitive contact pads were installed to register a swimmer’s best time. At the end of the race, each swimmer had to press the contact pad with a minimal pressure of 6.6 pounds to record their time. The technology used was so precise that the pads could register a time difference of one one-hundredth (0.01) of a second. On the track events, the best times of the athletes were determined differently. At the start of the race, the starter pistol was synchronized with the timing console, to record the best times and detect false starts. At the finish line, athletes would pass a laser that beamed across the track and connected to the timing console.  Additional, cameras capturing 2000 frames per second recorded the winner of the race.

During the London 2012 Olympics, all tickets were sold online. Most of the transactions were cashless. Spectators had to purchase their tickets on the web in advance, to avert long queues at the entrance. Visa was the Olympics official payment provider; spectators would use Visa to purchase snacks, drinks and so on, without cash. In fact, ATMs were switched off by officials complying with the Visa's sponsorship terms. Another conspicuous sponsor was O2, the second-largest mobile telecommunications provider in the United Kingdom and is headquartered in Slough. The mobile operator signed a deal with Westminster City Council and the Royal Borough of Kensington and Chelsea to make free wifi available to millions of residents and visitors.

British Telecom was not left behind in exhibiting her expertise during the Olympics. The telecommunications services company is one of the largest in the world and with presence in over 170 countries. BT delivered a cloud based voice network connecting 25 Olympic venues as the Games' official communications services partner. A converged voice, video and data network was provided for the London 2012 Olympics interlinking all the venues. More than 16,500 handsets were deployed across all London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) offices and London 2012 Olympic sites ahead of the opening ceremony. The cloud service was based on Cisco’s Hosted Unified Communications Services (HUCS) platform and had been under testing since the end of May 2011.

3D broadcasting technology had already been tested on sports such as basketball and big stadium events and the Wimbledon tennis finals. The London 2012 Olympics followed suit in earnest. Panasonic had announced that the London 2012 Games will be the first Olympics to be broadcast live in 3D. Panasonic provided 3D equipment including camcorders, TV monitors and a technical team for live 3D TV production at the Olympics. Various broadcasters would then pick the signal and broadcast their customers. Coverage of the Beijing 2008 Olympics was made in HD, but the London 2012 Olympics took it a notch higher by using the state-of-art technology to broadcast the sports.